What an epic weekend of March Madness, if your bracket isn’t busted you need to go get checked out. Through all the ups and downs we’re looking at four from team mish into the Sweet Sixteen. On the Snapchat front, one of the highlights we saw was Texas Tech getting fan centric with their Storytelling in the quest to find the farthest fan. The Call to Action (CTA) was simple: send us… Read More

This year’s March Madness kicked off with additional excitement in the Mish Guru offices (this type of chat usually resides cleanly within the Slack channel properly titled #sports). Here’s why: That is because nine institutions and/or departments lacing up for March Madness use Mish Guru to tell their campus story.  And better yet, they’re actually having fans tell it for them (this is an example of Texas Tech pre-game today — Go… Read More

Roger Bannister passed away today at the age of 88. He’s best known as the first person to break four minutes for a mile, which — leading up breaking 4 minutes in 1954 — was sometimes viewed as impossible to do on foot. The following half decade after Bannister’s feat, another 20+ others joined the “sub-4 club.” It became seemingly easier to accomplish after one man refused to except expert opinion and… Read More

In late 2016 — which in start up years, was approximately 100 years ago — I dropped into Chicago for a few days to chat-Snap at Social Media Week & grab a few slices of deep dish (can confirm, both are a great time). Anna Russett was one of the SMW speakers, and was the most on to it when it came to Storytelling. Anna hosted a session about How Snapchat is Redefining Traditional Media. The… Read More

We all have those weird moments that cause you to stop for a second and think. I had that this morning — 1 January 2018 — when my MetroCard was out of juice and wouldn’t reload. Much to my frustration after attempting to reload it on two machines I realized something… I’ve been in New York long enough now that my card expired. Yay me for never losing a MetroCard Wait, what?… Read More

Not going to lie, I felt a little naked waking up 1 of December this year after shaving off the Slug that had grown over the past 30 days. For those who aren’t familiar, Movember runs the month of November to raise funds and awareness for men’s health. Thankfully to date I’ve grown this nasty lip rug on November to support those around me who have battled cancer or mental illness and won,… Read More

The road to Hardware success by Software-first companies is littered with the corpses of dead tech. After such an epic failure by Google Glass, Snap’s been under the microscope for launching Spectacles – but, surprisingly, they’re killing it. How has Snap, so far, succeeded where Google failed? It’s come down to exclusivity, making Specs all about fun, and being 100% consumer focused. Forced exclusivity and scarcity has built hype and extended coverage… Read More

A few months removed from the 2016 Olympic Games I’ve finally put words to a page on my time in Rio. Off the bat — and to keep things to the point if this is all you read — it’s hard to call 2016 anything short of successful. From a performance perspective, we saw incredible results and in the case of Canadian and New Zealand OCs, near record medal hauls. Great Britain… Read More