Hi, I’m Will. I don’t always write things or make videos but if I do I usually put them here or on Medium. This site is mostly about what’s going on around me and the lines are fairly blurred between personal or professional. I have a strong background in tech and capital raising and am long on vertical video, emerging media, and sport/live entertainment. Brooklyn-based Canadian/Kiwi ✈️.
Anna Russett created one of the most powerful conversations on the topic of the Muslim Ban. It was overwhelming what she received from her followers — not just in the US, but all over the world (and all of it on Snapchat).
A version of this article was featured by Campaigns & Elections Magazine, you can see it here. For years now, democracies around the world have branded their youngest eligible voters apathetic to the political system — unlikely to show up on the day and therefore not worth betting the house on. The 2018 Midterm Elections in the US turned this narrative on its head, where 18- to 29-year-old voter turnout went from… Read More
Viewership statistics for the first quarter of the 2019/20 season were released this week. Given the the offseason hype — at first glance — they may appear alarming. The NBA’s TV scorecard so far: TNT down 23%ESPN down 20%RSNs down 13%SBJ Media is live: 🔒https://t.co/ukoCsgFcmF🔒 pic.twitter.com/gzeB0awHie — John Ourand (@Ourand_SBJ) December 3, 2019 Major media outlets are blaming things like the NFL and early season load management of star players as key… Read More
As the Game II looms near it feels appropriate to highlight a key win by the National Rugby League (Australia) from Game I State of Origin — and that “W” was from the League itself… winning fans’ second screen. NRL’s Instagram Story from sunrise through to post-game celebrations was incredibly well crafted. So much so, I wanted to break down the successful elements to help inspire creators everywhere. First off, to pique… Read More
Another year, another MTA card. This year I knew better than the last. Let’s get it, 2019. —WS
What an epic weekend of March Madness, if your bracket isn’t busted you need to go get checked out. Through all the ups and downs we’re looking at four from team mish into the Sweet Sixteen. On the Snapchat front, one of the highlights we saw was Texas Tech getting fan centric with their Storytelling in the quest to find the farthest fan. The Call to Action (CTA) was simple: send us… Read More
This year’s March Madness kicked off with additional excitement in the Mish Guru offices (this type of chat usually resides cleanly within the Slack channel properly titled #sports). Here’s why: That is because nine institutions and/or departments lacing up for March Madness use Mish Guru to tell their campus story. And better yet, they’re actually having fans tell it for them (this is an example of Texas Tech pre-game today — Go… Read More
Roger Bannister passed away today at the age of 88. He’s best known as the first person to break four minutes for a mile, which — leading up breaking 4 minutes in 1954 — was sometimes viewed as impossible to do on foot. The following half decade after Bannister’s feat, another 20+ others joined the “sub-4 club.” It became seemingly easier to accomplish after one man refused to except expert opinion and… Read More