Hi, I’m Will. I don’t always write things or make videos but if I do I usually put them here or in my newsletter. This site is mostly about what’s going on around me and the lines are fairly blurred between personal or professional. My background is in tech across capital raising and building remote teams and am also long on vertical video, emerging media, and sport/live entertainment. Brooklyn-based Canadian/Kiwi ✈️.
Due to COVID—19 many companies and even some sectors are pivoting business operations or entire models in order to just stay solvent. Small businesses and startups — who generally are already short on resources — need to identify areas of highest likely return on current resources when looking at structural changes to their business. Three common ways of pivoting a business are by changing: How you sell Who you sell to What… Read More
I had the good fortunate of having a chat with The Economist about some practical strategies in raising your awareness inside your company while working from home. You can see the original article here, but I have C&P it below. • • • Telecommuting requires new interpersonal skills. That is especially true if you’re trying to stay on the boss’s radar or earn a promotion. Without brainstorming sessions and spontaneous coffee klatches, workers… Read More
Anna Russett created one of the most powerful conversations on the topic of the Muslim Ban. It was overwhelming what she received from her followers — not just in the US, but all over the world (and all of it on Snapchat).
A version of this article was featured by Campaigns & Elections Magazine, you can see it here. For years now, democracies around the world have branded their youngest eligible voters apathetic to the political system — unlikely to show up on the day and therefore not worth betting the house on. The 2018 Midterm Elections in the US turned this narrative on its head, where 18- to 29-year-old voter turnout went from… Read More
Viewership statistics for the first quarter of the 2019/20 season were released this week. Given the the offseason hype — at first glance — they may appear alarming. The NBA’s TV scorecard so far: TNT down 23%ESPN down 20%RSNs down 13%SBJ Media is live: 🔒https://t.co/ukoCsgFcmF🔒 pic.twitter.com/gzeB0awHie — John Ourand (@Ourand_SBJ) December 3, 2019 Major media outlets are blaming things like the NFL and early season load management of star players as key… Read More
As the Game II looms near it feels appropriate to highlight a key win by the National Rugby League (Australia) from Game I State of Origin — and that “W” was from the League itself… winning fans’ second screen. NRL’s Instagram Story from sunrise through to post-game celebrations was incredibly well crafted. So much so, I wanted to break down the successful elements to help inspire creators everywhere. First off, to pique… Read More
Another year, another MTA card. This year I knew better than the last. Let’s get it, 2019. —WS