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Monthly Archives: December 2014

In my last post I discussed anticipation, and how research shows we more favourably anticipate experiential purchases over material ones. The period of anticipation is an opportunity for increased revenue through sponsorship activation, strengthening your strategic partnerships and up-selling. This is not a one size fits all initiative and to add real additional value to your consumers you need to: Segment your customer base; Find an initial subset to target; Create new… Read More