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Monthly Archives: December 2016

The road to Hardware success by Software-first companies is littered with the corpses of dead tech. After such an epic failure by Google Glass, Snap’s been under the microscope for launching Spectacles – but, surprisingly, they’re killing it. How has Snap, so far, succeeded where Google failed? It’s come down to exclusivity, making Specs all about fun, and being 100% consumer focused. Forced exclusivity and scarcity has built hype and extended coverage… Read More