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Monthly Archives: March 2018

What an epic weekend of March Madness, if your bracket isn’t busted you need to go get checked out. Through all the ups and downs we’re looking at four from team mish into the Sweet Sixteen. On the Snapchat front, one of the highlights we saw was Texas Tech getting fan centric with their Storytelling in the quest to find the farthest fan. The Call to Action (CTA) was simple: send us… Read More

This year’s March Madness kicked off with additional excitement in the Mish Guru offices (this type of chat usually resides cleanly within the Slack channel properly titled #sports). Here’s why: That is because nine institutions and/or departments lacing up for March Madness use Mish Guru to tell their campus story.  And better yet, they’re actually having fans tell it for them (this is an example of Texas Tech pre-game today — Go… Read More

Roger Bannister passed away today at the age of 88. He’s best known as the first person to break four minutes for a mile, which — leading up breaking 4 minutes in 1954 — was sometimes viewed as impossible to do on foot. The following half decade after Bannister’s feat, another 20+ others joined the “sub-4 club.” It became seemingly easier to accomplish after one man refused to except expert opinion and… Read More