This year’s March Madness kicked off with additional excitement in the Mish Guru offices (this type of chat usually resides cleanly within the Slack channel properly titled #sports).
That is because nine institutions and/or departments lacing up for March Madness use Mish Guru to tell their campus story. And better yet, they’re actually having fans tell it for them (this is an example of Texas Tech pre-game today — Go Raiders!)
I remember when we didn’t even have nine SaaS clients (we’re not even talking about nine universities as clients… or nine in freaking March Madness!).
This is an example of why it’s important for startups to build predictable, scalable, sales processes aligned to solving the needs of an addressable and defined market — in this case, higher education — and doubling down.
Had Mish Guru spent all its scarce marketing and sales energies in its early days on the random lowest hanging fruits from all the trees in the orchard, rather than getting specific, there is no way 14% of March Madness institutions would be using Mish Guru on their campuses in 2018.
I’m super pumped to be cheering on the Blue Devils, Wildcats, Jayhawks, Spartans, Friars, Jackrabbits, Raiders, Racers, and being part of the Wolf Pack this March Madness… and even more excited to continue to build on these wins and learnings in higher ed as well as the new verticals we build out in 2018.
Cheers to the madness,