WILLSTEW.ME

Archives

The road to Hardware success by Software-first companies is littered with the corpses of dead tech. After such an epic failure by Google Glass, Snapโ€™s been under the microscope for launching Spectacles – but, surprisingly, theyโ€™re killing it. How has Snap, so far, succeeded where Google failed? Itโ€™s come down to exclusivity, making Specs all about fun, and being 100% consumer focused. Forced exclusivity and scarcity has built hype and extended coverage… Read More

A few months removed from the 2016 Olympic Games Iโ€™ve finally put words to a page on my time in Rio. Off the bat โ€” and to keep things to the point if this is all you read โ€” itโ€™s hard to call 2016 anything short of successful. From a performance perspective, we saw incredible results and in the case of Canadian and New Zealand OCs, near record medal hauls. Great Britain… Read More

Itโ€™s no secret that for me, major sporting events (like World Cups and the Olympic Games) mean erratic sleeping patterns, constantly waking up/scaringย those around meย by yelling at the TV, and even more time spent trawling Twitter. At Team PledgeMe a few of us have been relegated to a #sportsball channel on Slack for intra-office communications on the subject matter. The Rugby World Cup is over. This makes me sad. The main reason… Read More

In my last post I discussed anticipation, and how research shows we more favourably anticipate experiential purchases over material ones. The period of anticipation is an opportunity for increased revenue through sponsorship activation, strengthening your strategic partnerships and up-selling. This is not a one size fits all initiative and to add real additional value to your consumers you need to: Segment your customer base; Find an initial subset to target; Create new… Read More

What was your highlight of: last summer? 2014? the last five years? What are you looking forward to most: next summer? in 2015? in the next five years? Your answers to these questions are likely to involve doing something rather thanbuying something as popularised more than a decade ago by Psychologists Leaf Van Boven and Thomas Gilovich in their paper “To Do or to Have? That Is the Question.” A recent paper… Read More