Archives
A version of this article was featured by Campaigns & Elections Magazine, you can see it here. For years now, democracies around the world have branded their youngest eligible voters apathetic to the political system — unlikely to show up on the day and therefore not worth betting the house on. The 2018 Midterm Elections in the US turned this narrative on its head, where 18- to 29-year-old voter turnout went from… Read More
The road to Hardware success by Software-first companies is littered with the corpses of dead tech. After such an epic failure by Google Glass, Snap’s been under the microscope for launching Spectacles – but, surprisingly, they’re killing it. How has Snap, so far, succeeded where Google failed? It’s come down to exclusivity, making Specs all about fun, and being 100% consumer focused. Forced exclusivity and scarcity has built hype and extended coverage… Read More
