Anna Russett created one of the most powerful conversations on the topic of the Muslim Ban. It was overwhelming what she received from her followers — not just in the US, but all over the world (and all of it on Snapchat).
A version of this article was featured by Campaigns & Elections Magazine, you can see it here. For years now, democracies around the world have branded their youngest eligible voters apathetic to the political system — unlikely to show up on the day and therefore not worth betting the house on. The 2018 Midterm Elections in the US turned this narrative on its head, where 18- to 29-year-old voter turnout went from… Read More
What an epic weekend of March Madness, if your bracket isn’t busted you need to go get checked out. Through all the ups and downs we’re looking at four from team mish into the Sweet Sixteen. On the Snapchat front, one of the highlights we saw was Texas Tech getting fan centric with their Storytelling in the quest to find the farthest fan. The Call to Action (CTA) was simple: send us… Read More
In late 2016 — which in start up years, was approximately 100 years ago — I dropped into Chicago for a few days to chat-Snap at Social Media Week & grab a few slices of deep dish (can confirm, both are a great time). Anna Russett was one of the SMW speakers, and was the most on to it when it came to Storytelling. Anna hosted a session about How Snapchat is Redefining Traditional Media. The… Read More