• Economist & Business Growth Advisor to a portfolio of B2B and B2C SaaS businesses
• Core focus is on COVID—19 business sustainability.
• Previously built two remote-friendly companies with operations across North America, Europe and APAC.
• 7+ years experience building disruptive products (
martech & fintech).
• 10+ years sales & partnership experience. Master’s of Commerce graduate (
Otago, 2012).
2x Shorty Awards nominee (User Generated Content & Real Time Response).

What I’m up to now

Economist & Business Growth Advisor — NZTE

New Zealand Trade & Enterprise is the government agency charged with helping New Zealand businesses to grow internationally.

Oversee a portfolio of technology companies with a primary focus on North American growth. Member of Design Team, reviewing organization’s delivery model and includes COVID19s impact on doing business as an export nation and ways business models and organizational leadership may need change (18 month; 20% FTE secondment.)

Before NZTE

Economist; VP BD — Mish Guru

Mish Guru is the #1 Marketing Platform for Snapchat and Instagram Stories. Senior leadership role spanning across sales, account management, customer success and product development. Deep understanding of Social Media’s transition to a Stories-first ecosystem in 2019. Experience on driving internationally recognized campaigns in the vertical space and multiple years experience with global brands and agencies.

Applying previous successes into disruptive and emerging sectors. Extensive understanding of Inside Sales in SaaS (i.e. all those acronyms the rest of a start up team tunes out to at each full team meeting)

Instagram Stories | Snapchat | Facebook Stories | TikTok

Director, Equity Crowdfunding Platform — PledgeMe

PledgeMe is New Zealand’s only crowdfunding platform licensed to offer access to capital via equity, lending and rewards-based crowdfunding. It has facilitated over $50m in funds to date, currently has a 60% market share and is now licensed and operational across Australia.

I led the Equity Platform from its launch through the initial years where we successfully closed +50% of New Zealand’s first ever equity crowdfunding rounds. I also created CrowdfundingU, an accelerator style program still utilized today. During this time we also obtained our Lending license (secured and unsecured lending) as well as created PledgeMe Private to facilitate non-public seed and early stage investment rounds up to $2m.

Director – Agregado

My experience and passion is deeply immersed in the sport, event & entertainment space and I started an agency to helps build programming and capacity in the NZ sport system. Over the last few yearsit:

  • Setup a pretty awesome international track meet for Athletics New Zealand;
  • Executed a national roll-out of the IMG Sports Technology Group technology for Hockey New Zealand;
  • Provided consultation for Sport NZ’s Community Sport Investment through to 2020 on behalf of Badminton New Zealand;
  • Assisted in the submission of the first successful NZ Major Events funding application by Badminton NZ for the NZ Badminton Open.

Governance Experience (past & present)

  • Board Member – Beyond the Finish Line (Vancouver, BC). Five member Board who oversee the Alumni Association for the University of British Columbia Track & Field Team – one of the most decorated and accomplished athletics programme in Canada (2014 – Present).
  • Executive Committee Member – The Distiller Auckland Inc. (Auckland, NZ). Incorporated and governed the Auckland business incubator and shared workspace (2013-2015).
  • Council Member – Young Thunderbirds Alumni Council (Vancouver, BC). Co-founder and initial council member of group setup to constructively work with University of British Columbia’s Athletics Department during 2014 Sports Targeting Review (2013-2014).


  • Master of Commerce: Master’s of Entrepreneurship – University of Otago
  • Bachelor of Kinesiology (minor Commerce & Economics) – University of British Columbia


Canadian. Kiwi.

(For more info on this work or to see past employment check my Linkedin profile.)

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